Wild Card: Alix Earle
Analysis of the Public Relations Strategy of Social Media Influencer Alix Earle Alix Earle has quickly become one of the most recognizable social media influencers of the last few years, especially among Gen Z audiences on TikTok and Instagram . What makes her so interesting from a public relations standpoint is that her entire rise has been built on a type of authenticity-based branding that feels very different from influencers from even five years ago. Instead of highly polished photoshoots or overly curated videos, Earle built a huge following through casual “ Get Ready With Me ” videos, story-times, and open discussions about her personal life. Even though her style seems spontaneous, there is a very clear public relations strategy behind how she presents herself, how she engages with followers, and how she works with brands. This paper examines her publicity approach, branding and imaging, social media outreach, opinion research, demographics, community relations, and final...
